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According to a recent study from the New York University College of Dentistry, sipping on sports drinks can cause tooth erosion and decay. The study found that the citric acid contained in these drinks can eat away enamel and dentin surfaces and cause the teeth to become sensitive.  Brushing your teeth immediately after consuming a sports drink can compound the problem because softened enamel is very susceptible to the abrasive properties of toothpaste. Laser Dentistry recommends limiting or eliminating sports drinks and waiting at least 30 minutes before brushing your teeth after drinking  acidic beverages to allow softened enamel to re-harden. We also recommend using MI paste  to help restore the damage these drinks can cause. 
Prolonged drinking of colas can also cause significant enamel loss. The erosive potential of colas is 10 times that of fruit juices in just the first three minutes of drinking.